SENIOR INSIGHTS MANAGER - FINTECH - B2B
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| Job Type | Permanent |
| Area | All of London, UK |
| Sector | FX |
| Currency | GBP |
| Start Date | |
| Job Ref | VAC-11813 |
| Job Views | 124 |
- Description
- £55K + BENSOne of the fastest growing and most talked about Financial Technology firms in London are seeking to recruit a Senior Insights Manager to join their growing London office on a permanent basis. You will be responsible for the management of all aspects of responsible for the company's global marketing insights, data and analytics strategies. This role will work closely with multiple teams to develop a rounded and inclusive view of their KPI's and their impacts.
Duties to include:
" Campaign optimisation across a number of mediums - digital, above the line, events and lead generation etc" Deliver a rounded marketing data strategy, outlining the required metrics and initiatives required to build an excellent function within their marketing team and wider business" Define and develop marketing measurement, reports, metrics, KPIs and dashboards to inform understanding of marketing campaign and sales funnel performance" Establish internal metrics & benchmarks, and tracking procedures for reporting" Define the KPI's, and report against them both internally and externally." Establish best practices and documented methodology" Ownership of Salesforce data quality" Responsible for online conversion rate optimisation, working across the business to research, plan, Implement, analyse and refine conversion optimisation strategies" Work alongside the product and marketing team to improve sales journeys through the website" Responsibility of all aspects of service delivery
To be considered for this role, candidates must have excellent skills in commercial data analytics gained within a B2B marketing environment. Candidates must possess an expert level of Salesforce & Google Analytics. Excellent knowledge of database analysis techniques including MS SQL Server and related packages are also important.